Coca Cola Journey > “messing with people’s expectations.”

(press.) Our story is recounted for Coca-Cola’s internal media, “Inside the Beltline: How a Grad School Thesis Became an Engine for Urban Revitalization and Economic Growth in Atlanta,” by Jay Croft.

Excerpt: “Atlanta prides itself on being known as the home of Martin Luther King, Jr., the 1996 Olympic Games and the world’s busiest airport. But the metro area also faces challenges common to many major cities, namely transportation, sprawl and redevelopment. Now, a new project is emerging that could rank among Atlanta’s proudest while also leading to new transportation and cultural directions, linking the city as never before.”  >> More.

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